7221584
Description
Mind Map by eduardo sanchez , updated more than 1 year ago
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Created by eduardo sanchez
about 8 years ago
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Mkt rooms
- ROOM RATES
- Room size
- View
- Furnishings
- # of persons occupying the room, etc.
- assigned a rack (standard) rate
- Special room rates
include
- Corporate or
commercial
rates
- Family rates
- Promotional rates
- Package rates
- Complimentary rates.
- Corporate or
commercial
rates
- Hubbart
Formula
- the price of an individual room will depend
on the expenses associated with it
- the price of an individual room will depend
on the expenses associated with it
- The rule-of-thumb
approach
- sets the rate of a room at $1
for each $1 000 of
construction cost per rooms
- sets the rate of a room at $1
for each $1 000 of
construction cost per rooms
- types of expenses
- Fixed expenses
- do not change when more
customers are in the hotel
- Insurance
- Taxes
- Amortization
- Rent
- Interest payments
- Salary and
related
expenses
- do not change when more
customers are in the hotel
- Variable expenses.
- change proportionally to the #
of customers.
- Laundry
- Salary for 'extras'
- Commission
- Operating supplies
- change proportionally to the #
of customers.
- Fixed expenses
- Cost and revenue
relations
- Income =
Costs
(Break-even)
- Increase of
income with same
price
- Decrease of
demand with
same price
- Maintain the
demand through
decrease of price.
- Income =
Costs
(Break-even)
- MARKET SEGMENTATION
- Consumers with similar needs and wants
are grouped together so that their
requirements can be highlighted and
better satisfied.
- Criteria for
defining
- Tipes of travelers
- Consumers with similar needs and wants
are grouped together so that their
requirements can be highlighted and
better satisfied.
- Room size
Media attachments
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