6073602
Description
Mind Map by Chloe Caton, updated more than 1 year ago
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Created by Chloe Caton
over 8 years ago
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Business
- Marketing- The management process that is responsible for
anticipating, identifying and satisfying customer needs
profitably
- Designing the research deciding how to conduct and
gather the research
- This involves choosing whether to use primary (first hand) or secondary
(already gathered) research and how to get primary research eg. surveys
- There are two types of data qualitative (Data about opinions,
judgements and attitude) and Quantitative data Data that can
be expressed as number and can be statistically analyse
- There are two types of data qualitative (Data about opinions,
judgements and attitude) and Quantitative data Data that can
be expressed as number and can be statistically analyse
- This involves choosing whether to use primary (first hand) or secondary
(already gathered) research and how to get primary research eg. surveys
- Undertaking the research which is
carrying out the research
- Analysing the informations
- Designing the research deciding how to conduct and
gather the research
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