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Marketing

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Business Studies Mind Map on Marketing, created by zjaimiek on 23/06/2014.
zjaimiek
Mind Map by zjaimiek, updated more than 1 year ago
zjaimiek
Created by zjaimiek over 10 years ago
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Resource summary

Marketing
  1. Role
    1. Strategic role
      1. Independence with KBF
        1. Production, selling, marketing approaches
          1. Types of markets
          2. Influences
            1. Factors influencing consumer choice
              1. Consumer laws
                1. deceptive and misleading advertising
                  1. price discrimination
                    1. implied conditions
                      1. warranties
                      2. ethical
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