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MARK 160 MT 1

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Midterm #1 Chapters 1,3,4,5, & 6
Chandra Hunt
Mind Map by Chandra Hunt, updated more than 1 year ago
Chandra Hunt
Created by Chandra Hunt about 7 years ago
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MARK 160 MT 1
  1. Ch.1: Creating & Capturing Customer Value
    1. Data
      1. Primary
        1. Secondary
      2. Ch. 3: Ethics & Social Responsibility
        1. Ch. 4: Analyzing the Marketing Environment
          1. Ch. 5: Managing Marketing Info
            1. Data
              1. Primary
                1. Secondary
              2. Ch. 6: Consumer & Business Buyer Behavior
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