138178
Description
Mind Map by georgina.hope99, updated more than 1 year ago
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Created by georgina.hope99
over 11 years ago
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Psychology/MEMORY
- Psychology/MEMORY
- Key Terms
- STM: Only a small amount of memory
capacity. Held in STM for 30secs. Only
hold 5-9 items (7 items)
- LTM:
Rehearse/repeat
info it can go into
LTM. Will be
stored
indefinitely and
can last forever
- Forgetting: If info is not
rehearsed it can be
forgotten
- Displacement: When info
goes above the capacity for
STM displacement will
happen, so item which was
1st in STM will be 1st out
- STM: Only a small amount of memory
capacity. Held in STM for 30secs. Only
hold 5-9 items (7 items)
- Theory/Study
- AIM
- Terry asked"Does the
posistion of a television
commersial in a block of
commercials detirmine
how well it will be
recalled?"
- Terry asked"Does the
posistion of a television
commersial in a block of
commercials detirmine
how well it will be
recalled?"
- METHOD
- 1: 14 lists of 15 adverts (60 in total) 2: 3 lists
of adverts 3: Reaplication of experiment 2
with separate sample of 23 students who
were given a recongnition task
- 1: 14 lists of 15 adverts (60 in total) 2: 3 lists
of adverts 3: Reaplication of experiment 2
with separate sample of 23 students who
were given a recongnition task
- FINDINGS
- 1: Primacy effect-recency
effect. 2/3: good at recalling
advets at begining of lists
- 1: Primacy effect-recency
effect. 2/3: good at recalling
advets at begining of lists
- LIMITATIONS
- They used a small sample of
people and watching adverts
was not representative
- All participants were students
so do not represent the entire
population
- Students were in classroom so
might not of taken study seriously
- Not equal number of males and females
- TV commercials were 10
months old so could of already
seen them and remebered
them
- They used a small sample of
people and watching adverts
was not representative
- AIM
- Multi Store
Model
- Key Terms
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