Artificial: Not real life situation.
Results could be due to
displacement
Reitman: Auditory tones longer STM.
Due to displacement not decay
LTM: Bahrick year
book. 15 years 90% 48
years 70% cued recall
Coding
Baddeley: STM encoded
acoustically and LTM encoded
semantically
Not test LTM with 20 minutes interval - too short
STM not always acoustic can be visual as well same for LTM
Primacy and
Recency Effect
Glanzer and Cunitz
Remember more
words at the
start and end of
a list. Rehearsal
for LTM
Lack ecological validity
Multi-Store Model
Atkinson and Shiffrin
Sensory Register (Small Capacity)
Supporting Evidence:
Controlled lab studies
support separate short and
long term stores
Too Simple
Attention
STM: Immediate use,
limited duration
Beardsley found
prefrontal cortex
active in STM not
LTM. Squire found
hippocampus
engaged in LTM.
Maintenance Rehearsal:
Repetition transfers from STM
to LTM
Case Study: HM brain damage
personality and intellect in tact
but not able to form new LTMs
More than Rehearsal: Craik and Lockhart
process deeply remember more
LTM: Potentially
unlimited duration and
capacity
Working Memory Model
Baddeley
CE
Direct attention to tasks how
resources allocated. Limited capacity
Too vague and similar to attention
PL
Limited Capacity. Auditory info and preserves
order. inner eat loop = maintenance rehearsal
Dual task Performance: Task
involving same process twice was
slower
VSS
Spatial tasks and visual info.
KF short term
forgetting
auditory info.
Restricted to PL.
Suggest separate
stores
Episodic Buffer
Needed a general store for info
relating to more than one type of
task
Process of brain
injury is traumatic
can change persons
behaviour causing
underperformance
on certain tasks
Types of LTM
Episodic
Personal events. Specific details,
context and emotion
Different areas active.
Episodic = hippocampus,
temporal lobe and frontal
lobe
Priming: implicit
memories influence
response to a stimulus.
Priming controlled by
separate system
supports explicit
memories.
4th Type of LTM: PRS
(perceptual representation)
Semantic
Shared memory for facts and
knowledge. e.g. social customs
Areas active: temporal lobe
Brain Damaged patients could have
problems with the connection between
parts of the brain not the localised area
Procedural
Physical skills acquired
through repetition and
practice. Becomes
automatic
Areas active: Cerebellum and motor cortex
Forgetting: Interference
Retroactive
Current attempts to learn
something interfere with past
learning
Memory tested after 24 hours
showed recovery interference occurs
temporally not available
Proactive
Past learning interferes
with current attempts to
learn something
Interference doesn't occur
often. special conditions
needed
Similarity of Test Materials
McGeoch and Mcdonald. List B similar to A
poor recall (12%) List B nonsense (26%). List
B numbers (37%). Interference strongest
more similar the items
Artificial research. Not relate to everyday.
Real-World Study
Baddeley and Hitch: Rugby
players recall names of teams
played. player played more most
game forgot more - interference
not decay
Greater working emery span less susceptible
to proactive interference
Forgetting: Retrieval Failure
Encoding Specificity Principle:
Tulving and Thompson
Proposed memory best when
info present at encoding
available at retrieval
Context-Dependent
Forgetting: Abernathy
Familiar things = memory cues.
Pp tested in same room with
same instructor scored better
Research Support includes
lab, field and natural. High
ecological validity
Research suggest revise in room taking
exams. unrealistic. mental reinstatement as
effective
State-Dependent Forgetting: Goodwin
Learn list when drunk or sober.
asked to recall in same state. Info
learnt in one state more available
in same state later on
Complex associations
less easily triggered
Baddeley said impossible to
test. Stimulus lead to retrieval
then encoded. If not retrieval
means can't be encoded.
Can't be proved
EWT: Misleading Info
Loftus and Palmer
45 students shown traffic accidents. After each film given
questionnaire asked with different verbs: smashed, collided and
hit.
More violent words estimated higher speed
Requires info from two sources.
Elderly difficulty remembering
source of info not actual content
Post- Event Discussion
Pps put in pairs each partner
watched different video.
encouraged to discuss. High
number went on to recall
mistaken info that had been
discussed with partner
Suppporting Evidence: Brauns
evaluate Disney. reported shaking
hands with Bugs Bunny created
false memories
Criminal Cases rely heavily on
EWT can result in innocent
conviction
Loftus' research inaccurate and
unreliable. Lab not real life - low
ecological validity
EWT: Anxiety
Yerkes-Dodson Effect
Arousal negative effect on performance. When low or
high = bad. Medium level of arousal is most beneficial
Alternative model: Catastrophe model
Arousal increase beyond optimum see
decline
Lab not real life
leads to reduced
anxiety
Weapon Focus Effect:
Johnson and Scott
Pps in waiting room saw man running
through with pen in grease or knife in
blood. Asked to identify. 33% high anxiety
49% low anxiety focus drawn to weapon
Pickel claimed not due to
anxiety but surprise.
Experiment with chicken.
Best accuracy in high
surprise condition
Individual Differences of emotional sensitivity.
Labelled neurotic showed decreasing accuracy with
stress compared to stable