null
US
Sign In
Sign Up for Free
Sign Up
We have detected that Javascript is not enabled in your browser. The dynamic nature of our site means that Javascript must be enabled to function properly. Please read our
terms and conditions
for more information.
Next up
Copy and Edit
You need to log in to complete this action!
Register for Free
14395524
Digital Marketing Strategy - The Essentials
Description
Planning is a crucial part of success in the world of digital marketing. Learn to understand the basics so you can begin to measure performance, growth and successes over time.
No tags specified
digital marketing
digital media
marketing
business
Mind Map by
Paz Fraizler
, updated more than 1 year ago
More
Less
Created by
Micheal Heffernan
over 8 years ago
Copied by
Paz Fraizler
over 6 years ago
6
0
0
Resource summary
Digital Marketing Strategy - The Essentials
Define Your Objectives
What do you want your plan to achieve?
What are your KPI's? How will you measure them?
Analyse Past Successes & Failures
What has worked in the past for your company?
In which areas has the company underperformed? How?
How are your competitors performing?
Know Your Audience
Who are you trying to reach with your digital strategy? Be specific: identify age, gender, location - as much detail as possible.
Use any information you can gather on you audience to develop key personas that you can tailor and aim your marketing campaign towards.
Identify Your Resources
What is your budget?
What digital channels do you have access to (e.g. paid promotion or organic? Set a clearly defined purpose for each channel.
Will your team be able to execute your digital strategy or will you need to outsource some of the work?
Implement Your Plan & Analyse Performance
Set up a calendar for your strategy and mark the key dates to begin its implementation.
Analyse how each element of your strategy does.
Optimise your strategy by making any necessary changes to improve its implementation and/or performance.
Show full summary
Hide full summary
Want to create your own
Mind Maps
for
free
with GoConqr?
Learn more
.
Similar
What is Marketing?
Stephanie Natasha
Chapter 18 - Marketing mix(Product & Price)
irene floriane
Business Marketing
s1500782
Digital Marketing Jargon
Ronak Sharma
Chief Marketing Officer (CMO)
takhmina1995
Social Selling Marketing
mona.alqahtani
Design Tips for Non-Designers
Micheal Heffernan
Marketing
Clair Hat
Essential SEO Terms to Know
Micheal Heffernan
Integrated Marketing Communications
Olivia Laniece
3.1 Keywords - Marketing
Mr_Lambert_Hungerhil
Browse Library