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PRESTCOM Analysis

Description

First Degree Marketing Mind Map on PRESTCOM Analysis, created by Boma Tariah on 24/11/2014.
Boma Tariah
Mind Map by Boma Tariah, updated more than 1 year ago
Boma Tariah
Created by Boma Tariah almost 10 years ago
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Resource summary

PRESTCOM Analysis
  1. POLITICAL
    1. orientation of govt
      1. stability(war)
        1. relationship with other govt
        2. membership(EU)
          1. business related attitudes(help for startups)
            1. imports/exports
              1. policies(debt, samesex marriage)
                1. views on market(free? command?)
                2. REGULATORY
                  1. laws
                    1. changes in laws
                    2. new legal institutions(courts, OFTEL)
                      1. changes in the way regulations are administrated(FSA)
                      2. ECONOMICAL
                        1. trade cyle
                          1. inflation
                            1. U/E
                              1. disposable income
                                1. availability of credit
                                  1. business tax
                                    1. membership of trading bloc(EU, NAFTA)
                                      1. import tarrifs
                                        1. country's approach to social cost
                                        2. SOCIAL
                                          1. population
                                            1. age profiles(life exp)
                                              1. gender
                                                1. religion
                                                  1. lifestyle chnages(living, interacting)
                                                    1. cultural differences
                                                    2. TECHNOLOGY
                                                      1. increased availability of exisiting tech
                                                        1. changes in transport
                                                          1. chnages in communicational tech
                                                            1. green tech
                                                              1. research
                                                                1. new software
                                                                  1. medical
                                                                  2. COMPETITIVE
                                                                    1. direct(coke/pepsi)
                                                                      1. close(tango/coke)
                                                                        1. substitute(ice cream/chocolate)
                                                                          1. indirect(jacket/shoe)
                                                                            1. main competitors
                                                                              1. S&W of competitors
                                                                                1. competitors actions/intentions
                                                                                  1. how they compete
                                                                                    1. ferocity of competition
                                                                                      1. structure of industry(monopoly)
                                                                                        1. nature of products(direct, subs)
                                                                                        2. ORGANISATIONAL
                                                                                          1. key products/brands
                                                                                            1. quality of personnel
                                                                                              1. production facilities
                                                                                                1. strength of balance sheets
                                                                                                  1. suitability of premises
                                                                                                    1. staff turnover
                                                                                                      1. access to transport
                                                                                                        1. finance/budgets
                                                                                                          1. R&D
                                                                                                            1. reputation
                                                                                                              1. location
                                                                                                              2. MARKETS
                                                                                                                1. customers/consumers
                                                                                                                  1. how purchase decisions are made
                                                                                                                    1. how much customers spend? how often?
                                                                                                                      1. influence on purchases
                                                                                                                        1. customer's attitude to products
                                                                                                                          1. brand loyalty
                                                                                                                            1. motivation to buy
                                                                                                                              1. changes in taste/fashion
                                                                                                                                1. customer's media habits
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