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1694964
PRESTCOM Analysis
Description
First Degree Marketing Mind Map on PRESTCOM Analysis, created by Boma Tariah on 24/11/2014.
No tags specified
marketing
business
business studies
marketing
first degree
Mind Map by
Boma Tariah
, updated more than 1 year ago
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Created by
Boma Tariah
about 10 years ago
6767
1
0
Resource summary
PRESTCOM Analysis
POLITICAL
orientation of govt
stability(war)
relationship with other govt
membership(EU)
business related attitudes(help for startups)
imports/exports
policies(debt, samesex marriage)
views on market(free? command?)
REGULATORY
laws
changes in laws
new legal institutions(courts, OFTEL)
changes in the way regulations are administrated(FSA)
ECONOMICAL
trade cyle
inflation
U/E
disposable income
availability of credit
business tax
membership of trading bloc(EU, NAFTA)
import tarrifs
country's approach to social cost
SOCIAL
population
age profiles(life exp)
gender
religion
lifestyle chnages(living, interacting)
cultural differences
TECHNOLOGY
increased availability of exisiting tech
changes in transport
chnages in communicational tech
green tech
research
new software
medical
COMPETITIVE
direct(coke/pepsi)
close(tango/coke)
substitute(ice cream/chocolate)
indirect(jacket/shoe)
main competitors
S&W of competitors
competitors actions/intentions
how they compete
ferocity of competition
structure of industry(monopoly)
nature of products(direct, subs)
ORGANISATIONAL
key products/brands
quality of personnel
production facilities
strength of balance sheets
suitability of premises
staff turnover
access to transport
finance/budgets
R&D
reputation
location
MARKETS
customers/consumers
how purchase decisions are made
how much customers spend? how often?
influence on purchases
customer's attitude to products
brand loyalty
motivation to buy
changes in taste/fashion
customer's media habits
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