Ethics viewed as a means of policing: Ethics viewed as a call for social
contribution:
Government
Transparency
Informality
Communit
Environment
Social Impact
International Strategy
International management
Process of planning, organizing, directing, and controlling the organization, which individuals (managers)
use to achieve an organization’s goals when the organization is involved in cross-border activities or
functions outside its nation-state
International Business
Business: a commercial or industrial enterprise that sells goods or services to
customers. The domain of business studies is therefore the study of business as an
enterprise (an organizational form).
International strategy
Is the comprehensive set of commitments, decisions, and actions by firms to gain competitiveness
internationally.
Orientation
Regiocentrism
Main decisions made in regional headquarters
Regional standards in regions
High positions taken by regional managers
Geocentrism
Focus on global objectives
Global view
Focus on global objectives
ethnocentrism
Main decisions made in the main headquarter
Home standards applied on all markets
Focus on domestic objectives
Polycentrism
Lower role of the main headquarter
Local standards applied on local markets
Identification with the nationality of host country