Insufficient Feedback form External constintuencies
Failure to Build sufficiently powerful
guiding Coalition
short term selfish goals always win
countervailing forces undermine effort
failure to recognize how hard change can be
Underestimate Power of Vision
vision helps direct, align and inspire actions
resistance emerges without vision
without vision, decision making can
desolve in to interminable debate
Whenever you cannot describe the The Change Problem and Its Solution 
driving a change initiative in five minutes or less and get a reaction that
signifies both understanding and interest, you are in for trouble.
Undercommunicating Vision by
factor of 10/100/1000
Nothing undermines efforts
more than lack of
communication
allowing obstacle to block
the new vision
mental roadblocks are too great
narrow job description
compensation or performance appraisal issues
supervisors who won't adapt
inconsistent demands from Supervisors
failure to create short term wins
too passive -hope instead of create
no wins with in 6-18 months
Declare victory too soon
until tightly integrated culture,
changes are succeptible to regression
celebration stops momentum
change is halted too soon
change is not anchored firmly into culture of org
If not anchored in social norms
and shared values, they are
susceptible to regression
dont show how specific behaviors
and attitudes improve performance
Need sufficient time for next gen
managers to personify the
approach