External influences of a business success

business rivals
1. can be a threat if their prices are lower
2. can help to boost trade for everyone
3. prices and quality to compete with
industry
1. may set out guidelines eg pollution
2. may promote products for all businesses
3. voluntary codes to abide by
Government
1. legislation may affect business costs
2. can help to raise business confidence
3. laws to abide by, agencies to satisfy
global economy
1. overseas markets more accessible via internet
2. ups and downs in trade in a big economy can affect everyone
pressure groups
1. can be a threat if they gain publicity
  1. demands for goods practice
  2. can be a boost if products seen to be good
customers
1. demands for choice and quality to fulfil
2. consumer tastes may change
3. can stay loyal to a brand

Resource summary

	Created by aneesak1999 over 9 years ago