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MKT DLL

Description

Makt
Patrícia Morrone
Mind Map by Patrícia Morrone, updated more than 1 year ago
Patrícia Morrone
Created by Patrícia Morrone over 9 years ago
32
0
0

Resource summary

MKT DLL
  1. Relationship MKT
    1. Dealers' launching
      1. PDV material
        1. Cooperated actions
          1. Loyality Programs
            1. Fairs and events
              1. End of year gift
                1. honor day gifts
                  1. Content MKT
                    1. Email mkt
                      1. Eloqua
                      2. Informativo
                        1. Portal contents
                      3. Strategic MKT
                        1. Sales MKT
                          1. Campaings
                            1. CRM Control
                              1. BI
                                1. Products Support
                                  1. Fair Reports
                                  2. Marketing Intelligence
                                    1. Satisfaction Survey (PES+AGCO Finance)
                                      1. Competitive Analysis and Survey
                                        1. Market Monitoring
                                          1. Plans support
                                            1. NBD Support
                                          2. Digital MKT
                                            1. Mobile
                                              1. Portals
                                                1. Dealer Portal
                                                  1. Vendor Portal
                                                    1. DLL web sites
                                                      1. Resales Portal
                                                        1. Customer Portal
                                                          1. AGCO Finance Site
                                                        2. Branding
                                                          1. Positioning
                                                            1. Advertisement
                                                              1. Visual Identity
                                                                1. Brand map
                                                                  1. Brands Guide
                                                                    1. Design
                                                                    2. Tasks to change
                                                                      1. Uniforms Production
                                                                        1. Sales Material production
                                                                          1. Training material
                                                                            1. Gift material
                                                                            2. Email send

                                                                              Annotations:

                                                                              • Nowadays send emails is only a operational task. Eloqua and nes strategy positioning have to consider this task as an important toll to communicate and whereby transmitting the identity
                                                                            3. MKT Management
                                                                              1. Partners relationship
                                                                                1. MKTs alignment
                                                                                  1. Global alignment
                                                                                    1. Budget management
                                                                                      1. MKT Plan
                                                                                        1. Controls
                                                                                          1. Strategic decisions support
                                                                                            1. Management team
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