Digital Marketing

1. ranking

   Annotations:

   • website ranking in search engine that on what page it will appear
   1. SEO

      Annotations:

      • search engine optimasation back links , inbound links
      1. Google analitics

         Annotations:

         • Through analitics we can configure how many visitors visited to proper link , how many views , at what link the user left , conversion rate , conversion ration
2. Google

   Annotations:

   • search engine
3. SEM

   Annotations:

   • SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.
   1. SEO

      Annotations:

      • process of affecting the visibility of a website in a search engine's unpaid results
   2. keyword research

      Annotations:

      • Seo friendly
   3. competitive analysis

      Annotations:

      • Google analitics
   4. paid listings
      1. PPC /CPC

         Annotations:

         • Pay per click , cost per click
         1. CPV

            Annotations:

            • Cost per visit , cost goes through  visit on different link by different users .
      2. CPA

         Annotations:

         • Cost per acquisition
      3. CPM

         Annotations:

         • Cost per impression (1000 clicks )
   5. search engine services
      1. image search
         1. Instagram
         2. pintrest
         3. picture websites
      2. local search
         1. platform for local search

            Annotations:

            • google , yahoo etc
            1. Facebook
            2. Google plus
            3. Website search
      3. video search
         1. Youtube
         2. vimeo
4. Generate traffic

1. Affiliate marketing
2. Remarketing
   1. Back links
3. Refferel marketing

Annotations:

• online ads , ad campaign etc

1. PPC
2. CPC
3. CPM
4. CPV