Linking with trailer, sharing particular 'brand'
image features possibly; colour scheme, font
type.. (Continuity)
inform audience and encourage them to
consume film, whilst creating anticipation
Trailer
Short preview to generate buzz prior to
release including 'best bits' of the film to give
an idea of genre/narrative and plot without
giving too much away
Viral
videos
Youtube,Cinema,social media
magazine cover
main actors/actresses
If an audience member is a fan of the actors featured in the new film
they may be encouraged to watch the film, likewise to buy a magazine
if they are on the cover. As a result this mains publicity for the film also
as they would talk about the release and gossip of the film.
social media
With a growing population on
social media outlets such as
facebook, twitter ect. It is a
huge money saving
opportunity to inform a
potential international
audience about the film
online. It also is quick and easy
to acess for audiences on
demand.
Links to websites are on posters, trailers, merchandise
Merchandise
Word of mouth
Publicity
interview's
director
actors
Tv chat shpw's
Radio
Magazine
Online
Reviews
Film festival's
Premiers
News stories
Tie in's
Merchandise
soundtracks
Big Brand's
(Synergy/
Promotional
Partners)
Product placement
Newest gadgets, cars ect..
Production companies with
larger budgets clearly have an
advantage when using synergy
with another company