3139332
Description
Mind Map by Carmen Chappe, updated more than 1 year ago
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Created by Carmen Chappe
over 9 years ago
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CITISTORES MARKETING PLAN
- SWOT ANALYSIS
- STRENGTHS
- Loyal Customer Base
- Well Established Brand within Community
- Exceptional Customer Service
- Australian made products
- Prime Location
- Unique Shopping Experience
- Loyal Customer Base
- THREATS
- Strong National and International competition
- High cost of Australian made products
- Rising Interest rates
- Rising Living costs and increasing unemployment
- Customers saving money instead of spending it
- Customers saving money instead of spending it
- Strong National and International competition
- WEAKNESSES
- Only One store in WA
- Limited National and No International recognition
- Limited National and No International recognition
- Smaller customer base than competitors
- Only one Brand sold in store
- Vulnerable to negative publicity
- Vulnerable to negative publicity
- Australian made products more expensive
- Takes longer to sell latest fashion trends
- Only One store in WA
- OPPORTUNITIES
- Products could be made internationally to reduce costs
- Open more stores nationwide
- Increase range of departments
- Wider range of products
- Wider range of products
- Create more Citistore Brands
- Wider Target Audience
- Wider Target Audience
- Develop Online Presence
- Social media (Facebook, Instagram, Pinterest)
- Online store
- Social media (Facebook, Instagram, Pinterest)
- Develop Mobile App Technology
- Products could be made internationally to reduce costs
- STRENGTHS
- STRATEGIC GOALS
- To become Australia's Number 1 choice for
customer service and for providing a unique
shopping experience
- To become a valid contributor to the vitality and
sustainability of the community
- To become Australia's Number 1 choice for
customer service and for providing a unique
shopping experience
- MARKETING STRATEGIES AND GOALS
- Develop online store
- Easier shopping experience
- International customer base
- Easier shopping experience
- Loyalty Card scheme
- Higher incentive for customers to shop at Citistores
- Higher incentive for customers to shop at Citistores
- Special orders service
- Offers unique, bespoke shopping experience
- Maintains luxury standard of brand
- Offers unique, bespoke shopping experience
- Special Events
- Christmas, Easter, New Years sales, Mothers/Fathrsday
- Increased sale percentage over same period as previous year
- Increased sale percentage over same period as previous year
- Christmas, Easter, New Years sales, Mothers/Fathrsday
- Develop community partnerships
- Sponsorship of community events (sports games, markets)
- Increases brand awareness nationally
- Increases brand awareness nationally
- Sponsorship of community events (sports games, markets)
- Develop online store
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