Persona 1

Annotations:

• Persona 1 who buys product/service.

1. Values
   1. Catholic
      1. Bold
      2. Enthusiastic
   2. Family
   3. Friends
   4. Education
   5. Good Works
2. Lifestyle
   1. Marriage
   2. Family
   3. Education

      Annotations:

      • Could be in school or self education.
   4. YouTube
   5. Formed.ORG
   6. MJA
3. Knowledge

   Annotations:

   • Have yet to hear of the company or will hear of the company
   1. Good Bias

      Annotations:

      • Towards the company
   2. Catholic
   3. Formed.ORG

      Annotations:

      • Gains knowledge from here
   4. ICC

      Annotations:

      • Institute of Catholic Culture
   5. Alternate News Sources
      1. Church Militant
      2. Currents News

         Annotations:

         • May or may not follow.
      3. Daily Wire
   6. YouTube
   7. Websites
      1. Currents News
   8. Music
      1. All Levels of Experience

         Annotations:

         • In playing instruments
      2. Wide Range of Genres

         Annotations:

         • They listen to many different types of genres in music.
4. Respect
   1. Courteous
   2. Mannerism
   3. Empathetic
   4. Passion
   5. Love
5. Motivation & Desire
   1. The Need to Belong
      1. Want to Belong
      2. Want to be Accepted
      3. Want/Need a Connection

         Annotations:

         • What channels can I give them to feel connected with each other?
   2. Habits
      1. Altruistic
         1. Proactive
      2. Check Social Media
         1. YouTube
            1. The Quartering
               1. The Quartering Channels

                  Annotations:

                  • Channels affiliated with The Quartering.
            2. Fleccas Talks
         2. Instagram
            1. Hang Over Gang
         3. Twitter
         4. TikTok
      3. Restaurants
      4. Alternative News
         1. Daily Wire
         2. Church Militant
         3. Currents News
      5. Education
      6. MJA
   3. The Power of Stories
      1. Their Life
      2. Self Persona
   4. Carrots and Sticks
      1. Rewards
   5. Instincts
      1. Survival
      2. Search for Food
      3. Drive for SX
   6. The Desire for Mastery
      1. Skills

         Annotations:

         • To gain skills.
      2. Rewards
      3. Social Acceptance
      4. Family

         Annotations:

         • To support family.
      5. Education
   7. Tricks of the Mind
      1. Cognitive Delusions
      2. Conclusions/Decisions
6. Influence
   1. Catholic Church
      1. Local Parish
      2. Local Parishioners
   2. Pop Culture
   3. Alternative News Media
      1. Church Militant
      2. Formed.ORG
   4. Rapid Decision Making

      Annotations:

      • Based on information from trusted sources.
   5. Once Protestant

      Annotations:

      • Once were protestant, but converted to Catholicism.
7. Openness
   1. Art
      1. Creative
      2. Engaged

         Annotations:

         • Actively engaged in art in some form
   2. Ideas
      1. Imaginative
      2. Traditional
      3. Curious
      4. Fair

         Annotations:

         • They are open to hearing someone else's ideas. Open to receiving new information. Taking in what someone says without disregarding it. Open to hear someone else's ideas on religion, though will always remain Roman Catholic.
   3. Feelings
      1. Deep
      2. Sympathetic
      3. Empathetic
   4. Behaviors
      1. Untraditional
      2. Down to Earth
      3. Laid-Back
      4. Authentic
      5. Pessimistic
      6. Enthusiastic
      7. Goofy

         Annotations:

         • Childish at times.
      8. Shy
      9. Guarded
8. Conscenciousness
   1. Spontaneity
   2. Careless
   3. Hardworking
   4. Persevering
   5. Ambitious
   6. Enthusiastic
9. Extraversion
   1. Brooders
   2. Dominant
   3. Quiet
   4. Affectionate
   5. Social
   6. Fun-Loving
10. Agreeableness
    1. Opinionated
    2. Confrontational
    3. Passive
    4. Helpful
    5. Controlling
    6. Rude
    7. Forgiving
    8. Considerate
    9. Irritable
11. Neuroticism
    1. Feelings of Inadequacy
    2. Anger
    3. Worry
    4. Insecure
    5. Sensitive
    6. Depression
    7. Mental Health

       Annotations:

       • Poor mental health to OK mental health. 
12. Maturity
    1. Defined
       1. Professionalism
       2. Goals

          Annotations:

          • Has goals and tasks
       3. Good at Communication

          Annotations:

          • Even for being reserved, they are still effective communicators.
    2. Adoptive
       1. Diverse in Technology
    3. Young Adult