Planning_5

Planning

analyzing the situation
1. what is the purpose?
  1. General purpose
    1. To inform
    2. To persuade
    3. To collaporate
  2. Specific purpose
    1. Your goals
    2. Audience actions
    3. Audience thoughts
  3. Check your purpose
    1. Will anything change as a result of your message?
    2. Is your purpose realistic?
    3. Is the time right?
    4. Is your purpose acceptable to the organization?
2. who is the audience?
  1. Developing an Audience Profile
    1. Identify your primary audience
    2. Determine the size of your audience and geographic distribution
    3. Determine audience composition
    4. Gauge audience members’ level of understanding
    5. Understand audience expectations and preferences
    6. Forecast probable audience reaction
select the right midium
1. Oral
  1. 1. face to face
  2. 1. interviews
  3. 1. presentations
  4. 1. speeches
2. 1. written
    1. memos
    2. letters
    3. e-mail
    4. proposals
3. visual
  1. 1. infographics
    2. format that convey message content
4. electronic
  1. 1. version of oral media
      1. voicemail
      2. calls
      3. teleconferencing
  2. 1. version of visual media
      1. powerpoint
      2. keynote
      3. google docs
      4. animation
  3. 1. version of written media
      1. social networks
      2. blogs
      3. website
gather information
1. Using Information techniques to gather insights and researchs
  1. Considering viewpoints
  2. Read reports and documents
  3. Talk with stakeholders
2. Uncovering audience needs
  1. by engaging in some detective work
3. Providing required information
  1. accurately
  2. pertinently
  3. ethically
organize the information
1. You can achieve good organization by..
  1. Define your main idea
    1. The Topic; Overall Subject of the Message
    2. The Main Idea; Specific Statement About the Topic
    3. Generating Ideas
      1. Brainstorming
      2. Questions and Answers
      3. Storyteller’s Tour
      4. Mind Mapping
      5. Journalistic Approach
  2. Limit the scope
  3. Choosing the approach
    1. Direct Approach
      1. It is recommended when the audience’s reaction is likely to be positive
    2. Indirect Approach
      1. It is recommended when the audience’s reaction is likely to be negativ
  4. Outlining Your Content
    1. Start with the Main idea
    2. State the major supporting points
    3. Provide examples and evidence
2. Benefits of Organization
  1. The Audience
    1. Acceptance
    2. Time
    3. Understanding
  2. The Writer
    1. Efficiency
    2. Energy
    3. Career

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