Where old learning interferes with a new one.
e.g teacher has difficulty remembering the
names of students in her current class.
Retroactive Interference
New learning prevents recall of previously learned
information. e.g teacher forgets names of past students.
McGeoch and McDonald (1931)
Procedure: Studied retroactive interference by changing the similarity
between sets of material. Participants had to learn words until they
knew it with 100% accuracy then learnt a new list.
Group 1: Synonyms.
Group 2: Antonyms.
Group 3: unrelated words.
Group 4. Consonant
syllables. Group 5. 3 digit
numbers. Group 6. no
new list
Findings: When asked to recall, the most similar
material produced the worst recall.
Interference is strongest when memories are
similar.
Evaluation
Strengths:
Real world interference. Baddeley and Hitch asked rugby players
to recall who they had played against in the rugby season. Those
that had played the most games came out with the worst recall.
Support from drug studies. Gave participants a list of words, found that
when it was learned under the influence of diazepam recall was poor.
But when learned before the drug was taken, recall was better than
placebo.
Weaknesses:
Interference and cues. Interference is temporary
and can be overcome with cues and hints.