A small business will not have a cash
flow as they can't afford to have this
and therefore have to be very careful
with the money that they have and
make sure they don't make a loss
Budgets
I small business normally does not have much
money to try new things anyway so they will
really try to stick to a tight budget to make sure
everything can work and they can try to earn
that money back instead of spending lots of
money on a risky business that could make a
loss.
Non Financial
Resources
Healthy Option as a small business does not have
access to large amounts of resources and must use what
they can to make the products they provide
Utilisation
Market Share
A small business like Healthy Option does not know how
much market share they will have and the chances are that
they have very little to almost no market share as they are
dominated by much bigger companies
Environmental Impact
Healthy option only uses biodegradeable and
wooden plates and cups and therfore it does
everything it can to leave a very little carbon
footprint but it again does not have much impact on
the environment because it is too small to make an
impact
Quality
Healthy Option only uses fresh chicken breast on its
chicken products and makes the other foods fresh
daily as if the business doesn't give good quality the
first time then the customers wont come back and
for such a small business they can't afford to lose
customers
Customer Satisfaction
Again this is very important because if the
customer is unhappy they will not return and
the small business cannot afford to lose
customers so they need to make sure every
customer is happy and they can deal with
every complaint on a personal level that is
unlike he bigger companies that try to save
costs by not developing their customer
service teams
Nike
Non Financial
Market Share
Nike will be able to see what their market share is
and they will want to always be getting a bigger
share of the market and they can do this by
advertising on a international scale, however
because they are so big of a company they also
have the direct rivals of Adidas and Puma that
have the exact same goal as them and are
alwyas trying to beat them to gain more market
share
Utilisation
Environmental Impact
Because Nike are such a huge company
they will obviously have a huge impact on
the environment and they can control this
by using carbord boxes and as little plastic
in their packaging as possible and they
control their impact on the enviroment
quite well to say how big the company is
Quality
Nike generally have good quality products but they are
made in very bad conditions and the people that are
making them may be children or people that are on
unlivable wage where they must work extreme hours to
earn enough money to live and provide for their family
Customer Satisfaction
Nike are a company that have good customer
satisfaction to say how big of a company they are
but they still will have problems because of the
amount of products that the sell per day lots
more people will have a problem with the
product then people that can solve their problem
so there will still be some people that have been
missed by Nike even thought they spend lots of
money n making sure their customers are happy
Resources
Nike have as many resources as
they like and therefore can try new
things with new materials to see if it
works and sells as much as they
want
Financial
Cash Flow
Nike can sell themselves on the stock
market and this is how they can get a
steady cash flow and they can take
their profits and put them back into
the company if they need the extra
money in a certain area
Budgets
Nike will have budgets however theirs will b
very big and it does not affect them that much
if an idea fails in comparison to a small
company where everything must work to stay
afloat