4205737
Description
Mind Map by Stacy Seah, updated more than 1 year ago
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Created by Stacy Seah
about 9 years ago
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Australia 2016 Marketing Plan
- CLC
- What is CTL sweet spot?
- Key differentiators - benefits
- Key differentiators - benefits
- What are the AU customer pain points with their public cloud deployment
- Adoption Trends
- Getting ISV deployed on CLC SG
- Showcase for CLC launch
- Showcase for CLC launch
- Media
- Platinum and Gold partners signed up / announcement of partnership
- Media alerts
- CLC Press Release
- Partner led PR
- Blog
- CTL CLoud
- LinkedIn
- CTL CLoud
- AU Dailies
- Social media content
- Platinum and Gold partners signed up / announcement of partnership
- Messaging deck
- Collateral
- Collateral
- Launch plan
- Proj Mgr
- RACI done
- Proj Mgr
- What is CTL sweet spot?
- ITS
- SAP GTM in AU?
- SAP GTM in AU?
- MNC program
- COmms
- Target audience
- Field Marketing
- Sellers
- Pre-sales
- Product specialists
- Field Marketing
- Incentive program - cTA
- Pitch to US media
- US companies going abroad,
- Why CTL?
- US companies going abroad,
- US PPC create awareness for region
- COmms
- Influencer Relations
- AR ~ 10% of retainer
- PR ~ 70%
- Social - 20%
- Twitter handle management
- Twitter handle management
- AR ~ 10% of retainer
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