multi channel media

Description

Mind Map on multi channel media, created by louise_davidson on 10/02/2016.
louise_davidson
Mind Map by louise_davidson, updated more than 1 year ago
louise_davidson
Created by louise_davidson almost 9 years ago
28
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Resource summary

multi channel media
  1. in-store technology
    1. payment options / contactless / apple pay / ipads
      1. online ordering options
        1. customer friendly online touchpoints
          1. motivation to shop
            1. immediate possesion
        2. Marketing
          1. digital marketing
            1. social media
              1. e-newsletters / email
                1. website content
            2. traditional marketing
              1. offline print
                1. physical touch points in-store
                  1. customer experience
              2. online magazines
                1. mobile apps
                  1. digitally integrated offline magazines
                    1. novelty / fun
                      1. selling tools
                      2. technology
                        1. generation Z / Y
                          1. instagram
                            1. mobile
                    2. branding
                      1. communication / theory
                        1. brand association
                          1. social acceptance
                          2. colour/attraction
                            1. typography
                              1. logos
                                1. consistency
                        2. shoes
                          1. trainers
                            1. fashion trainers
                              1. exclusives
                                1. collaborations
                                  1. Limited edition
                              2. streetwear
                                1. America
                                  1. Los Angeles skate / surf
                                    1. Stussy / The Hundreds
                                      1. limited editions / rare availability
                                    2. New York
                                      1. Brooklyn street style
                                        1. history of trends
                                          1. how is a trend developed
                                    3. individual
                                      1. customised / personal
                                  2. history of shoes
                                    1. social status
                                      1. expression
                                        1. acceptance
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