4612239
Description
Mind Map by sineadennis88, updated more than 1 year ago
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Created by sineadennis88
almost 9 years ago
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Global Marketing
- Standardised Marketing Mix
- Same marketing mix throughout the world
- Same marketing mix throughout the world
- Adapted Marketing Mix
- Adapting product to meet local needs and wants
- Adapting product to meet local needs and wants
- Global Marketing Mix
- Product
- Price
- Place
- Promotion
- Product
- Role of IT in Globalisation
- Decision Making
- Transmitting Information
- Market Information
- Video Conferencing
- Internet
- E-Commerce
- Decision Making
- Global Companies
- Sell Standardised Product
- Sell Standardised Product
- Transnational Companies
- Technology
- Overcoming Trade Barriers
- Globalisation of Markets
- Cost Factors
- Desire for Growth
- Adapt Product for different markets
- Technology
Media attachments
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