null
US
Sign In
Sign Up for Free
Sign Up
We have detected that Javascript is not enabled in your browser. The dynamic nature of our site means that Javascript must be enabled to function properly. Please read our
terms and conditions
for more information.
Next up
Copy and Edit
You need to log in to complete this action!
Register for Free
5504062
Language and Power
Description
Mind-map of Influential and Instrumental Power for A-Level English Language
No tags specified
english language
as-level
a-level
power
language and power
law
legalese
business
education
advertising
english language
a - level
Mind Map by
Eleanor H
, updated more than 1 year ago
More
Less
Created by
Eleanor H
over 8 years ago
77
6
0
Resource summary
Language and Power
Influential Power
influences and persuades e.g. advertising
Attachments:
Language in Advertising
Fairclough's Model of Analysis
STAGE 1: Build Relationships
Synthetic Personalisation
imperatives
direct address/use of 2nd person pronouns
STAGE 2: Create an Image Using Reader's Cognitive Models and Ideology
evoke image of 'ideal' user
verbal/written cues to support 'perfect' image
STAGE 3: Build the Consumer
represent image close to target audience's values and lifestyle
give impression that the product is designed for their (ideal) life or image
Key Terms/Features
Paralanguage (connotations of what the writing looks like)
e.g. handwriting is more personal and individualistic
Comparative Referencing (indirect comparisons using incomplete comparatives; reader fills in the gap)
e.g. "Persil washes whiter"
Cognitive Appeal (teases reader)
e.g. questions, unconventional spellings, palindromes, spoonerisms, puns, codes, phoneme substitution
Problem-Solution Format (uses a question/problem which is answered/solved by the product)
works on an emotional level and plays on reader's insecurities
Instrumental Power
'forces' things to actually happen e.g. law, business
Law
'Legalese'
lots of Latinate and Archaic Forms
very excluding
frequent use of Parenthetic Clauses and Subordinate Clauses
cover loopholes
Business
often has very specific lexis
excluding
overuse of Buzzwords
now highly cliched and less respected
often uses Euphemisms as a form of Negative Politeness
e.g. "downsizing" = making people redundant
Education
Attachments:
Spoken Language Theories
3-Part Exchanges
Terms of Address
Subject-Specific Lexis
Educational Jargon
(Mitigated) Imperatives
Non-Verbal Communications
can add enthusiasm
Discourse Markers
2-Part Exchanges
Prosodic Features
Divergence
Key Features
Formality
Jargon
Modals
to express certainty
Imperatives
Conditionals
Complex Lexis/Grammar
Definitions
Hidden Assumptions
have to agree with for text to make sense
Passive Forms
evades responsibility, creates distance and prevents argument
e.g. "Bicycles chained to this post will be removed."
Conversational Dominance and Control of Contributions
e.g. interruptions, lengthy utterances, topic management
Evaluation and (Non)Acknowledgement of others' contributions
Prestigious Accent & Dialect
Show full summary
Hide full summary
Want to create your own
Mind Maps
for
free
with GoConqr?
Learn more
.
Similar
Contract Law
sherhui94
5 Steps to Learning Success
Andrea Leyden
Forms of Business Ownership Quiz
Noah Swanson
Unit 3 Business Studies
Lauren Thrower
AQA Business Unit 1
lauren_binney
How Parliament Makes Laws
harryloftus505
A-Level Law: Theft
amyclare96
Digital Marketing Strategy - The Essentials
Micheal Heffernan
What is Marketing?
Stephanie Natasha
Interactive Multimodal Learning Environments
kaylamclaughlin8
Chapter 18 - Marketing mix(Product & Price)
irene floriane
Browse Library