62545
Description
Mind Map by littlewog95, updated more than 1 year ago
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Created by littlewog95
over 11 years ago
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Marketing Mix Four Ps
- Price
- The amount a customer pays for the product
- This is important as it determines the growth and profits made hence to survive
- Keeping the business healthy to progess
- Keeping the business healthy to progess
- The amount a customer pays for the product
- Product
- A product is
seen as an item
to satisfy the
customer needs or wants
- It is an tangible
good or intangible
service.
- Intangible = Service over the phone e.g. Security Code
- Tangible = Has an physical existence e.g. controller
- Tangible = Has an physical existence e.g. controller
- Intangible = Service over the phone e.g. Security Code
- It is an tangible
good or intangible
service.
- A product is
seen as an item
to satisfy the
customer needs or wants
- Place
- Place is important for a small or medium sized comany to progess
- Without the correct environment it will be hard to make sales
- And could eventually mean the downfall of a business
- And could eventually mean the downfall of a business
- Without the correct environment it will be hard to make sales
- Place is important for a small or medium sized comany to progess
- Promotion
- Advertising to attract more consumers
- Online or Tv
- Personal selling
- Sales person knocks at your door for a face to face promotion
- Public Relations
- Public relations may include an organization or individual
gaining exposure to their audiences using topics of public
interest and news.
- Public relations may include an organization or individual
gaining exposure to their audiences using topics of public
interest and news.
- Sales person knocks at your door for a face to face promotion
- Online or Tv
- Advertising to attract more consumers
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