7428423
Description
Mind Map by Dianne Hollingworth, updated more than 1 year ago
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Created by Jaiden Butch
over 8 years ago
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Copied by Dianne Hollingworth
almost 8 years ago
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Primary and secondary research, advantages and disadvantages of each
- Primary research
- Advantages
- One of the advantages of primary
research is that you can get more
accurate results and you can get to
know what people are feeling on a
personal level, this would allow more
results that are accurate to be
collected..
- Another advantage would be you could
advertise your business as well as
collecting research this could increase
customer numbers and increase profit for
your business.
- Finally you could see what people are
more interested in, instead of looking
at numbers you could know how
people feel about your business and
you could adapt that to your business
plan.
- One of the advantages of primary
research is that you can get more
accurate results and you can get to
know what people are feeling on a
personal level, this would allow more
results that are accurate to be
collected..
- Disadvantages
- It may be quite expensive
getting all the equipment
also fuel (if you are using a
car) and if you needed people
to help you then you might
have to pay them more
wages as they would be
doing something that is
probably not on their
contract.
- This would not apply
to everyone, if you
was to do primary
research you would
have to target certain
people in a certain
area, this will not be
as effective as looking
at something like
national statistics.
- Another thing would be that
you might create a bad rep
for your business, some
people do not like to be
pushed into something so
when you go up to them in
the street they may think
you are attention seeking
and will reduce the chance
of them buying something
from you.
- It may be quite expensive
getting all the equipment
also fuel (if you are using a
car) and if you needed people
to help you then you might
have to pay them more
wages as they would be
doing something that is
probably not on their
contract.
- Advantages
- Secondary research
- Advantages
- This could
provide
accurate
national (even
worldwide)
statistics and
would be more
efficient.
- It could give you information
that people might not like to
give if they met you in
public. Things like where
they live, how many kids
they have what they do etc.
So this might provide good
and critical info on
someone.
- This would be cheaper
then going and doing
primary research as you
would not really need to
hire anyone and this
would mean that you
would not need to make
unnecessary costs.
- This could
provide
accurate
national (even
worldwide)
statistics and
would be more
efficient.
- Disadvantages
- It would not be as
effective on a small area
as you are just reading
what numbers say and
not what the person is
actually saying. This could
make research pointless.
- Another thing is that the
statistics might be out of date
as surveys on a national level
are only taking every couple of
years, so this might be a really
big knock back in terms of
research.
- You don't know how valid the
data would be and this could
mean that the data could be
false and that might be a critical
matter when doing market
research, this could prove bad
for you and your business.
- It would not be as
effective on a small area
as you are just reading
what numbers say and
not what the person is
actually saying. This could
make research pointless.
- Advantages
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