8023049
Description
Mind Map by Sara Custer, updated more than 1 year ago
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Created by Sara Custer
almost 8 years ago
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79. People use Look and Feel as Their
First Indicator of Trust
- In a study completed in
2004, by Elizabeth
Sillence, it was
determined that most
(83%) of people reported
NOT trusting a website
based on design factors,
such as poor navigation
and color, etc.
- However, in the same study, 74%
reported trusting a website
based on content and source
- However, in the same study, 74%
reported trusting a website
based on content and source
- In the book, “The Geography of Bliss”
(2009), Eric Weiner investigates the
world's happiest people. The common
thread in all of them is an element of
trust.
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