Marketing Dynamics 1

B2B Goods
1. One business selling a good or service to another business
Buy-seller relationships
1. The relationship between the consumer and the seller
Competitive Edge
1. conditions that allow a company to produce a good or service at a lower price for customers
Consumer Goods
1. Good bought and used by consumers, rather than by manufacturers for producing other goods
Corporate Social Responsibility
1. A management concept whereby companies integrate social and environmental concerns in the business operations and interactions with stakeholders
Differential Advantage
1. defined as a benefit that customers value and believe they cannot obtain anywhere else. testing by seeing if customers are willing to pay a premium or purchase more for the product
Electronic Marketing
1. Marketing done through electronic media like the internet, and mobile
Exchange Process
1. When a company offers money, goods or services in exchange for their need or want
FMCG
1. Fast-moving consumer goods; products sold quickly and at a low cost

Resource summary

	Created by Sophia Richmond over 7 years ago