9308012
Description
Mind Map by Paddy Costello, updated more than 1 year ago
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Created by Paddy Costello
over 7 years ago
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Awareness
- Identify
Need
- Focus on
Buyers Pain
Points
- Research
- Buyer Exploring Options -
Educational, Reviews,
Testimonials
- Opportunity for Online Data
Capture
- Opportunity for Online Data
Capture
- Resources must be
available - Downloads,
Incentives, Sign ups,
Interaction
- Lead Scoring Begins
- Lead Scoring Begins
- Personalisation - How will
this fit into my life
- Enrichment - Do I like the
way it looks/feels
- Validation - Am I making the
right choice/Do others think so
- Information - How do the facts stack
up/ What else do I need to know
- Consideration
- Online
- Pricing, Competitors
Quality, Return Policy,
Reputation
- Pricing, Competitors
Quality, Return Policy,
Reputation
- In Store
- Pricing, Competitors
Quality, Return Policy,
Reputation
- Pricing, Competitors
Quality, Return Policy,
Reputation
- Shopping/Purchase
- In Store
- Stress Free, Personalised,
Choice, Service
- Stress Free, Personalised,
Choice, Service
- Online
- Stress Free, Personalised,
Choice, Service
- Stress Free, Personalised,
Choice, Service
- Purchase/Post Purchase
- Experience/Feedback
- Engagement
- Follow Up/Loyalty
- Experience/Feedback
- In Store
- Online
- Buyer Exploring Options -
Educational, Reviews,
Testimonials
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