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Mind map

Awareness

Paddy Costello Marketing English

Mind map showing Awareness and Buyer Journey Stages: Identify Need, Focus on Buyers Pain Points, and Research

Mind map: Awareness and Buyer Journey Stages

Map content

Awareness

Identify Need
Focus on Buyers Pain Points
Research
- Buyer Exploring Options - Educational, Reviews, Testimonials
  - Opportunity for Online Data Capture
- Resources must be available - Downloads, Incentives, Sign ups, Interaction
  - Lead Scoring Begins
- Personalisation - How will this fit into my life
- Enrichment - Do I like the way it looks/feels
- Validation - Am I making the right choice/Do others think so
- Information - How do the facts stack up/ What else do I need to know
- Consideration
  - Online
    - Pricing, Competitors Quality, Return Policy, Reputation
  - In Store
    - Pricing, Competitors Quality, Return Policy, Reputation
  - Shopping/Purchase
    - In Store
      - Stress Free, Personalised, Choice, Service
    - Online
      - Stress Free, Personalised, Choice, Service
    - Purchase/Post Purchase
      - Experience/Feedback
      - Engagement
      - Follow Up/Loyalty

Information

Description: Marketing Mind Map on Awareness, created by Paddy Costello on 13/06/2017.
Created by: Paddy Costello
Views: 91
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