Explain the reasons behind the choice of media in a successful promotional campaign. (P4)

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Promotion Mind Map on Explain the reasons behind the choice of media in a successful promotional campaign. (P4), created by Steve Jose on 20/05/2013.
Steve Jose
Mind Map by Steve Jose, updated more than 1 year ago
Steve Jose
Created by Steve Jose over 11 years ago
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Explain the reasons behind the choice of media in a successful promotional campaign. (P4)
  1. Consider the target audience e.g. demographics, interests, geography etc
    1. Promote nationally e.g. papers, tv etc. Look at the difference between terrestial e.g. ITV, Satellite/Digital channels
      1. Promote locally e.g. papers, cinema etc
        1. Consider international methods e,g, Vogue, Rolling Stone etc.
          1. Specialist trade magazines e.g. the grocer, retail week
            1. Disintermediation, look at communicating with customers one to one via the internet (cutting out the middle man) Can include individual e-mails (direct marketing), tracking purchase history etc.
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