100 - People Value a Product More Highly When it's Physically in Front of Them

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Note on 100 - People Value a Product More Highly When it's Physically in Front of Them, created by Grace Trimble on 22/01/2020.
Grace Trimble
Note by Grace Trimble, updated more than 1 year ago
Grace Trimble
Created by Grace Trimble almost 5 years ago
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100 - People Value a Product More Highly When it's Physically in Front of Them      Main Idea - People value a product higher when it's physically in front of them, as opposed to seeing a photo or reading a text description of the item.        This works with valuing food, toys, samples, etc. People illicit a response to physical items that causes them to perceive it at a higher value.

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What does this mean?

This means that brick and mortar stores have an advantage by having products on hand. They are able to charge more because of the physical experience and response from consumers.

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