SEO Learning - KEYWORD RESEARCHING -

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All the SEO courses from SEMRUSH
Mehdi Keyhanian
Note by Mehdi Keyhanian, updated more than 1 year ago
Mehdi Keyhanian
Created by Mehdi Keyhanian over 4 years ago
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Reddit How to use Reddit :  Use subreddits, and look for the ones that you like. (choose from 5 subreddits to save time) Focus on subreddits with more than 20k followers. Look for content ideas and keywords ideas related to your topic. Use the rising filter to check the latest good ones. Look for questions with "How do I", questions with high votes, and discussion or comments with high upvotes, with no response.   Source: https://www.semrush.com/blog/how-to-use-reddit-keyword-research-content-marketing-strategy/?utm_source=academy&utm_medium=readfurtherlink&utm_campaign=keyword_research_course_eng  

SEJ: HOW TO DO keyword research for SEO: To do your research for your SEO Keywords -Set your goals, your final goal should be SALES, not traffic. -Money phrases, such as "Cheap logo" "Where to buy logo" are really competitive and too hard to rank up, because these types of keywords and phrases are focused more on sales. Also, a sizable portion of the money keyword traffic is skimmed off through the PPC ads. Aside from keywords such as "Buy" there is an additional set of keyword phrases that indicate a user intent to make a purchase. These are called long-tail keywords Top 5 money phrase category:  Competitor comparison Discount price searches  Product reviews and ratings Coupon code searches Searches for sales Note: Google ranking webpages based on their: 1)Expertise 2)Authority 3)Trustworthiness In general, if you want to rank well for the high traffic, two-word phrases then you must be authoritative for the three-, four-, and five-word phrases.         

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MOZ : Mozlow's Hierarchy of SEO needs: Crawl accessibility so engines can read your website Compelling content that answers the searcher’s query Keyword optimized to attract searchers & engines Great user experience including a fast load speed and compelling UX Share-worthy content that earns links, citations, and amplification Title, URL, & description to draw high CTR in the rankings Snippet/schema markup to stand out in SERPs Fulfilling user intent. USER INTENT is really important Common user intent types: Informational: Searching for information. Example: “What is the best type of laptop for photography?” Navigational: Searching for a specific website. Example: “Apple” Transactional: Searching to buy something. Example: “good deals on MacBook Pros”   Check how many pages crawled with >> site:purplelogo.ph  Or use google search console.  The link of all the search operators for google search engine: https://moz.com/learn/seo/search-operators   The reasons if you are not showing up anywhere in search results are: Your site is brand new and hasn't been crawled yet. Your site isn't linked to any external websites. Your site's navigation makes it hard for a robot to crawl it effectively. Your site contains some basic code called crawler directives that are blocking search engines. Your site has been penalized by Google for spammy tactics.  

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