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| Questão | Responda |
| Aims | Overall goals that a business wants to achieve in order to succeed |
| B2B | Business is selling to another business |
| B2C | Business is selling to individuals or households |
| Consumables | Goods that are used and replaced regularly, such as soap or toothpaste |
| Consumer | A private individual who buys and uses goods and services |
| Sales model | Focus: on selling goods Revenue: comes from sales |
| Marketing model | Focus: meeting customer needs Revenue: sales to loyal customers |
| SMART | Specific Measurable Achievable Realistic Time-Related |
| Gaps in the market | Is a customer need that is not yet fully met by other businesses |
| PESTLE | Political Economic Social Technological Legal Environment |
| Market research | Is the process of collecting and interpreting data about customers, competitors and market trends by collecting primary & secondary data |
| Primary research | is original data obtained from customers or consumers |
| Secondary research | Is data that already exists elsewhere so collecting this is known as desk research |
| Qualitative research | Linked to opinions |
| Quantitative research | Related to numbers |
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