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Module 19 Measuring and delivering Marketing Performance

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Masters Marketing (Module 19 Measuring and delivering Marketing Performance) FlashCards sobre Module 19 Measuring and delivering Marketing Performance, criado por leggolas em 07-04-2016.
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FlashCards por leggolas, atualizado more than 1 year ago
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Criado por leggolas mais de 8 anos atrás
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Resumo de Recurso

Questão Responda
What are the 4Ps of marketing? Product Price Place (distribution) Promotion
What are the different ways to measure performance in marketing? Finance-based Balanced scorecard Benchmarking
What are the steps in designing a marketing metric? 1. Setting performance standards. 2.Specifying feedback. 3. Obtaining the needed feedback data. 4. Evaluating feedback data. 5. Taking corrective action.

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