The Planning Process

Descrição

Strategic Marketing Management
Natasha Tularam
FlashCards por Natasha Tularam, atualizado more than 1 year ago
Natasha Tularam
Criado por Natasha Tularam mais de 8 anos atrás
9
0

Resumo de Recurso

Questão Responda
What is the Planning GAP? The difference between the Desired Outcome and the Likely Outcome.
Why is Planning Important? The Function of Planning is to minimise Conflict and to get the most for available resources.
What are the Benefits of Planning? 1. Reduce Risk- By taking into account all the likely out and creating a plan for them. 2. Reduce Uncertainty: People knows what is expected of them and when 3. Setting Targets and Standards: Targets & Objectives will be realistic. 4. Guidance: Gives clear instructions to the people involved 5. Gains Commitment: Acceptance+willing to work for it. 6. Improves Decision Making: Progress can be measured.
What is a Plan? A plan is the outcome of the Planning Process. It can be formal (Detailed & Written) or outlined ( Skeleton )

Semelhante

3.1 Keywords - Marketing
Mr_Lambert_Hungerhil
Digital Marketing Strategy - The Essentials
Micheal Heffernan
Design Tips for Non-Designers
Micheal Heffernan
What is Marketing?
Stephanie Natasha
Marketing and Distributing
Shannon Clarke
Business Studies: Marketing
Harriet Glover
Calculating Content Marketing Strategy ROI
Rebecca Tarpey
Sensory Marketing
Paisley Williams
Chief Marketing Officer (CMO)
takhmina1995
Unit 3.1: Marketing
nk_
Market & Technology Dynamics
Tris Stindt