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Marketing strategy for food

Descrição

Degree Consumer behaviour Mapa Mental sobre Marketing strategy for food, criado por declanrankine91 em 27-05-2013.
declanrankine91
Mapa Mental por declanrankine91, atualizado more than 1 year ago
declanrankine91
Criado por declanrankine91 mais de 11 anos atrás
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Resumo de Recurso

Marketing strategy for food
  1. Food product
    1. Target market
      1. Demographics
        1. Sex
          1. Income
            1. Religeon
              1. Age
                1. Gender
              2. Price
                1. Low cost leader
                  1. Cover cost of production
                    1. Distribution cost
                    2. Product
                      1. Taste (Tesco)
                        1. Ingrediants
                          1. Green
                            1. Traceability
                          2. Regulation
                            1. Ofcom
                              1. Hyundi
                              2. FSA
                                1. Inspection
                                2. International organisation of stadarisation
                                  1. ISO 9000 Quality control
                                    1. ISO 2000 Food safty
                                      1. ISO 26000 Risk managment
                                        1. ISO 31000 Sustainability
                                      2. Promotion
                                        1. Advertising
                                          1. Branding
                                            1. Packaging
                                              1. Labeling
                                                1. Design
                                                  1. Colour
                                                2. Place
                                                  1. Supermarkets
                                                    1. Requirments
                                                      1. Suppliers
                                                        1. Health and safety ( ERS and natures way)
                                                      2. Exporting
                                                        1. Tarrifs
                                                          1. Ingrediants
                                                            1. Packaging
                                                              1. Name ( Opel, vauchaul)

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