17382264
Descrição
Mapa Mental por Monica troncoso, atualizado more than 1 year ago
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Criado por Monica troncoso
mais de 5 anos atrás
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BRAND CULT
- Apple Computer Corporation
- less than 4% personal computer market
- Loyal consumers
- Loyal consumers
- Steve Jobs
- Possesses cult like behavior
- High demanding managerial style
- Charismatic
- Charming vs Horrible
- Charming vs Horrible
- Charismatic
- High demanding managerial style
- Mac = Religion
- converting non-believers, salvation can be achieved by transcending corporate capitalism
- converting non-believers, salvation can be achieved by transcending corporate capitalism
- Possesses cult like behavior
- less than 4% personal computer market
- Consumption communities
- Sense of unity
- Commonality
- Sense of unity
- Subculture of consumption
- Identifiable, hierarchical social structure
- unique ethos
- Unique jargon
- Rituals
- Models. of symbolic expression
- Identifiable, hierarchical social structure
- Cult brands
- Apple
- Harley Davidson
- Jimmy Buffett
- Jimmy Buffett
- Linux
- Oprah Winfrey
- Vans Shoes
- Vans Shoes
- Oprah Winfrey
- Volkswagen Beetle
- World Wrestling Entretaiment
- World Wrestling Entretaiment
- Apple
- Creation Myth
- Dominate 15% of overall personal computer market
- Viewed as rebels by other corporations
- Viewed as rebels by other corporations
- founded Apple Computer on April Fool’s Day 1976
- Hero Myth
- Job’s rise and fall within Apple Computer = classic example of the Heroic Adventure
- Call to adventure
- Helper
- Wonderous Journey
- Trials
- More Helpers
- Apotheosis
- Flight
- Resurection
- Boon that restores the world
- Released the IMac, with revitalized the world of Apple, saved the corporations and the faith
in cult of Macintosh
- Released the IMac, with revitalized the world of Apple, saved the corporations and the faith
in cult of Macintosh
- After 11 long years, Job’s resurrected and CEO of Apple once again, following him and his
devoted employee releasing…
- Boon that restores the world
- The height of success, only a year after Apple reported its first ever corporate loss, within
2 months Job’s was stripped from his position and took flight in his departure from Apple
- Resurection
- The rise of him becoming a sacred legend with the introduction of the Macintosh computer
- Flight
- Apotheosis
- battles with IBM and Microsoft, the flop of the Apple 3 and Lisa computer
- More Helpers
- Began the journey involving the rise of Apple Computer to become a multimillion dollar
company
- Trials
- mets his helper Steve Wozniak
- Wonderous Journey
- Job’s membership in the Homebrew Computer Club
- Helper
- Call to adventure
- Job’s rise and fall within Apple Computer = classic example of the Heroic Adventure
- Satanic Myth
- Apple 2 major Satan’s
- IBM
- Microsoft (Bill Gates)
- IBM
- Apple 2 major Satan’s
- Other Cultic Themes
- User friendly
- Mac wins over Microsoft
- Mac wins over Microsoft
- Mac followers thinks the company isn't in pursuit to make move but to innovate
- Ads often provide a counter-cultural image which members of the cult relish, the commercial being
- User friendly
- Dominate 15% of overall personal computer market
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