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1853376
Marketing
Descrição
Mapa Mental sobre Marketing, criado por Alice Rogers em 10-01-2015.
Sem etiquetas
gcse business studies unit 1
Mapa Mental por
Alice Rogers
, atualizado more than 1 year ago
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Criado por
Alice Rogers
mais de 9 anos atrás
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Resumo de Recurso
Marketing
The Marketing Mix
The Four P's
product
must forfill the customers needs/wants
price
value for money
promotion
customers must be aware the product exists
place
the location must be convenient for the customer
Marketing Stratergy
before choosing a strategy firms need to analyse themselves and the market
they need to look at their strengths and weaknesses
they also need to analyse the market they are in
to try and find a gap in the market
research new products from other brands
they create market maps to analyse their market
Market Research
finds out what the customers want
if finds out what customers are willing to pay and their current buying habitats
it can gather information about its competitors and their prices
it does cost money
Field Research
primary research
doing it all yourself
questionnaires
feedback
surveys
they can save money by doing this over the phone or the internet
focus groups
Desk Research
secondary research
useful to look at the whole market
uses newspapers, internet, past trends to predict future ones
used by smaller businesses as cheaper
not always up to date
not specific to their products
Products
market-driven products are when they are what the consumers want/need
product-driven products are brand new and the firm is trying to sell their new idea
market-driven firms tend to be more successful
try and cater to people that don't use the mass market comanies
consider the costs of research and development and market research when deciding products to sell when first opening
smaller businesses find it easier to tailor their products to their consumers
Price
Demand
rises as price falls
the quantity of a product consumers are willing and able to buy
a fall in demand and prices is bad news for a business
Supply
rises as price rises
at a high price a high quantity is supplied
when the price is low very few producers will be able to make a big profit
Equilibrium
where producers and consumers agree
Promotion
Advertisment
Local Radio
local newspapers
magazines
posters
billboards
leaflets
business cards
Junk mail
Place
target audience
size and location of the market
size of the budget - what property/advertisment you and afford
convienient for the consumer
if sold via retailers - sold in appropriate shops
internet is becoming more popular and convenient for small budget businesses
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