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Chapter 3 Achieving competitive advantage with information systems
Descrição
Chapter 3 Achieving competitive advantage with information systems
Sem etiquetas
ingenieria industrial
Mapa Mental por
Alfredo Tch
, atualizado more than 1 year ago
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Criado por
Alfredo Tch
quase 5 anos atrás
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Resumo de Recurso
Chapter 3 Achieving competitive advantage with information systems
Digital Strategy revail
AT&T vs Verizon
Competition and bussiness model System change, Apple and Skype
Strategy change due to information Systems
AT&T
Low price
Verizon
High cost and product quality
Information Systems to achive competitive advantages
Porter's competitive forces model
Traditional Competitors
The innovative and more efficient drive the market
New Market Entrance
Requares outside financing
Little brand recognition
Substitute products and services
Proce is a driver on the customer desition
New susbstitutes are create
Suppliers
business prices can't grow as fast as the supplier pricess rise
Customer
Attact customers to the business inted of the competitors,change prices
The business Value Chain Model
Where the competitive strategies can be applied
Expanding the value Chain: The Value Web
Amazon.com
Web Value
Web Synchronizes
Web value
Information Sysmtems improve Quality
Reduce cycle time and simplify the production process
Benchmark
Use customers demands to improve products and services
Improve Design Quality and precision
Improve production Precision and tighten production tolerances
Information System Strategies for dealing with competitive forces
Align the IT with the business objetives
Low-cost Leadership
Walmart
Efficient customer response system
Cash register systems
Supplyers orders directly produce
Purchaseing systems
Production Diferentiation
Mass Customization
Focus on Market Niche
serve to a narrow target of clients
Customer and Suppler intimacy
Close the gab between manofactures and the customers
Strategies
Synergies
Business units as one, no Silos
Other BU can use the others information
Enhancing core competencies
Knowledge is the base on the business
Be the one with a unique product or development in high quality
Network-Base Strategies
In-side or Out-side networking
Virtual Company's link people or resources to othe people
Direct manofactures PO placements
Business process Management
BPM
1) Identify processes for change
2) Analyze existing processes
Books store "as-is"
Book store
3) Design the new process
4) Implement the new process
5) Continuous measurement
BPR
Anexos de mídia
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