Digital Marketing

1. ranking

   Anotações:

   • website ranking in search engine that on what page it will appear
   1. SEO

      Anotações:

      • search engine optimasation back links , inbound links
      1. Google analitics

         Anotações:

         • Through analitics we can configure how many visitors visited to proper link , how many views , at what link the user left , conversion rate , conversion ration
2. Google

   Anotações:

   • search engine
3. SEM

   Anotações:

   • SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.
   1. SEO

      Anotações:

      • process of affecting the visibility of a website in a search engine's unpaid results
   2. keyword research

      Anotações:

      • Seo friendly
   3. competitive analysis

      Anotações:

      • Google analitics
   4. paid listings
      1. PPC /CPC

         Anotações:

         • Pay per click , cost per click
         1. CPV

            Anotações:

            • Cost per visit , cost goes through  visit on different link by different users .
      2. CPA

         Anotações:

         • Cost per acquisition
      3. CPM

         Anotações:

         • Cost per impression (1000 clicks )
   5. search engine services
      1. image search
         1. Instagram
         2. pintrest
         3. picture websites
      2. local search
         1. platform for local search

            Anotações:

            • google , yahoo etc
            1. Facebook
            2. Google plus
            3. Website search
      3. video search
         1. Youtube
         2. vimeo
4. Generate traffic

1. Affiliate marketing
2. Remarketing
   1. Back links
3. Refferel marketing

Anotações:

• online ads , ad campaign etc

1. PPC
2. CPC
3. CPM
4. CPV