Segmentation and Targeting

Anotações:

• Behaviour

1. Geographic
   1. Area
      1. Entire Region
2. Demographic
   1. Age
      1. 25 - 45 years old
   2. Occupation
      1. Prfoessionals and Workers
3. Customer Behaviour
   1. Benefits
      1. Quality, Service and Speed
   2. Brand Royalty
      1. High
   3. Mobile Gadget Usage
      1. High Usage
4. Psychographic Segmentation
   1. Life Style
      1. Achievers, Experiencers, Thinkers, Makers
   2. Social Status
      1. The working class to the upper class