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462159
Media theory
Descrição
A Levels Government and Politics (Participation and Voting behaviour) Mapa Mental sobre Media theory, criado por dottydiva96 em 03-01-2014.
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government and politics
participation and voting behaviour
government and politics
participation and voting behaviour
a levels
Mapa Mental por
dottydiva96
, atualizado more than 1 year ago
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Criado por
dottydiva96
mais de 10 anos atrás
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Resumo de Recurso
Media theory
Manipulative theory
Mass media is controlled by the elite that uses it with the sole purpose of preserving it's own position
Hegemonic theory
Those who work in the media have a particular view due to their education, age, social class etc and the therefore write from a bias persepective
Pluralist theory
What individuals choose to watch and read is based upon their own outlook and interests
The media reflects opinion rather than shapes it
Media influence
Selective exposure
We chose what we expose ourselves to
Selective retention
We remember what is important to us
Selective perception
We perceive things in different ways
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