Marketing Channel

Anotações:

• Networks of companies that work together

1. Network
   1. Upstream
      1. Supplier
      2. Manufacturing
      3. Distributor
   2. Downstream
      1. Distributor
      2. Retailer
      3. Consumer
2. Functions
   1. Transporting
      1. Warehousing
         1. Purchasing
            1. Marketing
               1. Finance
3. Flows
   1. Materials
   2. Information
   3. Resources
      1. Finance
      2. People
         1. Benefit
      3. Equipment
         1. Help Supply Chain operate Effectively

Anotações:

•    Logistics is the management and movement of People, Materials & Information.   

1. 8 R's
   1. Right Way
      1. Right Product
         1. Right Quantity
            1. Right Quality
               1. Right Place
                  1. Right Time
                     1. Right Customer
                        1. Right Cost
2. Part of SCM

1. Management of Flows and Network
2. Create Values
   1. Products
   2. Services
3. Wider
   1. Intercompany
      1. Boundary Spanning