null
US
Entrar
Registre-se gratuitamente
Registre-se
Detectamos que o JavaScript não está habilitado no teu navegador. Habilite o Javascript para o funcionamento correto do nosso site. Por favor, leia os
Termos e Condições
para mais informações.
Próximo
Copiar e Editar
Você deve estar logado para concluir esta ação!
Inscreva-se gratuitamente
5593192
Personal : I
Descrição
Diploma Personal : I Mapa Mental sobre Personal : I, criado por Musfirah Binte M em 29-05-2016.
Sem etiquetas
consumer behaviour
3003
personal : i
diploma
Mapa Mental por
Musfirah Binte M
, atualizado more than 1 year ago
Mais
Menos
Criado por
Musfirah Binte M
mais de 8 anos atrás
11
0
0
Resumo de Recurso
Personal : I
Age & Life cycle
Psychological life-cycle stages
Definition: Passages and transformation in life's journey.
5 distinct stages
1. Youth Segment
Less than 21 years old
Example: Students in eduation
2. Getting started
18 - 35 years old
First car, credit card, loan, marriage, child, degree, housing, insurance
Example: New job holders earning some salary
3. Builders
35 - 55 years old
Peak earning years
Example: After many job promotions earning high salary.
4. Accummulators
55 - 62 years old
Worry about saving for retirement and wise investment
Example: Earn, spend less and keep savings in bank. Invest in bonds.
5. Preservers
More than 62 years old
Maximize retirement income
Example: Retired with CPF, dividents from investment earning.
Things affecting consumption
Family life-cycle & number, age & gender of people in household
Example : Smaller family have more spending power over larger families.
Occupation and Economic Situtation
Product Choice
Affected by income & savings
1. Blue collar worker
Regular Grocery store - Giant & FairPrice
Sport Brands - Nike, Adidas, Puma & Decathlon
Clothing Brands - Uniqlo, Under Amour,
2. Company CEO's purchases
Cold Storage, High-End Hotel Restaurants,
3. Lawyers purchases
Cold Storage, High-End Hotel Restaurants,
4. Teachers purchases
Mall retail & Mall Restaurants
Quer criar seus próprios
Mapas Mentais
gratuitos
com a GoConqr?
Saiba mais
.
Semelhante
Online Clothing Retail Consumption by Irish Male Customer
Rajshree Unnithaan
Ch3 - Consumer behaviour - Learning and Memory
Faria Islam
ch 8 quiz
Faria Islam
Chapter 6: Consumer attitude formation and change
palesamasina
Utility
Mark Solomons
Geologia 10ºANO
catarinacusca
Principais temas para estudar Português
Marina Faria
Grandes Filósofos
Luiz Fernando
Engenharia de Software
Gabriel Alexandre
Respiração aeróbia - 10º ano
hlopes047
Carboidratos
Andrea Barreto M. Da Poça
Explore a Biblioteca