Marketing Mix Four Ps

Descrição

Business Mapa Mental sobre Marketing Mix Four Ps, criado por littlewog95 em 30-04-2013.
littlewog95
Mapa Mental por littlewog95, atualizado more than 1 year ago
littlewog95
Criado por littlewog95 mais de 11 anos atrás
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Resumo de Recurso

Marketing Mix Four Ps
  1. Price
    1. The amount a customer pays for the product
      1. This is important as it determines the growth and profits made hence to survive
        1. Keeping the business healthy to progess
      2. Product
        1. A product is seen as an item to satisfy the customer needs or wants
          1. It is an tangible good or intangible service.
            1. Intangible = Service over the phone e.g. Security Code
              1. Tangible = Has an physical existence e.g. controller
        2. Place
          1. Place is important for a small or medium sized comany to progess
            1. Without the correct environment it will be hard to make sales
              1. And could eventually mean the downfall of a business
          2. Promotion
            1. Advertising to attract more consumers
              1. Online or Tv
                1. Personal selling
                  1. Sales person knocks at your door for a face to face promotion
                    1. Public Relations
                      1. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news.

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