null
US
Entrar
Registre-se gratuitamente
Registre-se
Detectamos que o JavaScript não está habilitado no teu navegador. Habilite o Javascript para o funcionamento correto do nosso site. Por favor, leia os
Termos e Condições
para mais informações.
Próximo
Copiar e Editar
Você deve estar logado para concluir esta ação!
Inscreva-se gratuitamente
85374
Positioning Approach
Descrição
(CIMA E2) Mapa Mental sobre Positioning Approach, criado por giugam em 12-05-2013.
Sem etiquetas
cima e2
cima e2
Mapa Mental por
giugam
, atualizado more than 1 year ago
Mais
Menos
Criado por
giugam
mais de 11 anos atrás
53
0
0
Resumo de Recurso
Positioning Approach
We are in Alternative Strategic Formulation
Positioning Approach takes the view that Competitive advantage stems from organisation's position in relation to its competitors and markets
It is also called OUTSIDE IN view
It is because the organisation tries to adapt itself to its enviroment
In this way the organisation can control changes rather than having to react to them
For all these reasons, the organisation needs to analyse and understand in depth its enviroment and it happens with the use of the following tools
PEST
Porter Five Forces
Competitor Analysis
for Posistionig Approach, Supernormal Profits can be achieved throughout one of the following strategies
A. High Market share relative to its competitors
B. Differentiated products/services
C. Relatively low costs
Disadvantages
It relies on predictions of future Markets
Competitive Advantage is not always sustainable and it can be copy by competitors
The external enviroment is too dynamic to enable positioning to be effective
The Structure of an organisation is not that flexible to adapt itself to the market
Quer criar seus próprios
Mapas Mentais
gratuitos
com a GoConqr?
Saiba mais
.
Semelhante
PRINCE 2
giugam
Porter 5 Forces
giugam
Organisational Culture
giugam
Porter's Diamond
giugam
Corporate Social Responsibility
giugam
E2 Topic 6: Leadership & Management
Abi Turner
Competitive Advantage
giugam
Resource Based View
giugam
Delegation
giugam
Clear Mission
giugam
Personal Objectives
giugam
Explore a Biblioteca