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8972503
Marketing Dynamics 2
Descrição
Marketing Dynamics 2
Sem etiquetas
mmu
marketing
pom
university
Mapa Mental por
Sophia Richmond
, atualizado more than 1 year ago
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Criado por
Sophia Richmond
mais de 7 anos atrás
11
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Resumo de Recurso
Marketing Dynamics 2
Interactive Marketing
One to one marketing process that reacts and changes based on the actions of the customers and prospects
International Marketing
the application of marketing principles to more than one country
Internet Marketing
Marketing solely used online through email, search engines and social media
Marketing
The action or business of promoting and selling products or services including market research and advertising
Marketing Concept
The philosophy that companies need to analyze the needs of their customers and then make decisions to satisfy those needs
Marketing Environment
the factors and forces that affect a company's ability to build and maintain successful relationships to customers; there are three levels.
Micro (Internal)- Small forces within the company that affect the ability to serve its customers
Meso- the industry in which a company operates and the market
Macro (National)-Larger societal forces that affect the microenvironment
Marketing Mix
Factors that affect whether a business is successful with their products or services. there are 4 P's, 7 P's and 4 C's
4 P's
Price, Place, Promotion, Production
7 P's (Service only)
Price, Place, Promotion, Production, People, Physical Evidence, Process
4 C's
Customer Value, Cost, Convenience, Communication
Marketing Orientation
A company focused on meeting the needs and desires of it customer through it product mix.
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