Marketing

Descrição

Business unit 2 Mapa Mental sobre Marketing, criado por Charlotte Webber em 15-05-2013.
Charlotte Webber
Mapa Mental por Charlotte Webber, atualizado more than 1 year ago
Charlotte Webber
Criado por Charlotte Webber mais de 11 anos atrás
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Resumo de Recurso

Marketing
  1. Marketing- management process that identify, predicts and satisfies customers requirements profitably.
    1. gets attension
      1. Remember product
        1. Creates desire
          1. Get people to buy the product
            1. Profit
              1. Increase demand
              2. Business to Consumer- Business sell straight to consumer
                1. Business to Business- Business sells to other businesses
                  1. Niche Market
                    1. Advantages
                      1. Higher price per unit
                        1. marketing to a smaller group of people
                        2. Disadvantages
                          1. low sales
                            1. High risk
                              1. Not going to everyone
                              2. Niche Market- marketing products to a small market segment
                              3. Mass Marketing
                                1. Advantages
                                  1. higher sales
                                    1. Low risk of sale reduction
                                    2. Disadvantage
                                      1. sell more units to gain a profit
                                        1. cost more to advertise to a wider audience
                                        2. Targets every market audience

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