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91602
Marketing
Descrição
Business unit 2 Mapa Mental sobre Marketing, criado por Charlotte Webber em 15-05-2013.
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business unit 2
business unit 2
Mapa Mental por
Charlotte Webber
, atualizado more than 1 year ago
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Criado por
Charlotte Webber
mais de 11 anos atrás
34
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Resumo de Recurso
Marketing
Marketing- management process that identify, predicts and satisfies customers requirements profitably.
gets attension
Remember product
Creates desire
Get people to buy the product
Profit
Increase demand
Business to Consumer- Business sell straight to consumer
Business to Business- Business sells to other businesses
Niche Market
Advantages
Higher price per unit
marketing to a smaller group of people
Disadvantages
low sales
High risk
Not going to everyone
Niche Market- marketing products to a small market segment
Mass Marketing
Advantages
higher sales
Low risk of sale reduction
Disadvantage
sell more units to gain a profit
cost more to advertise to a wider audience
Targets every market audience
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