Marketing

Descrição

Business unit 2 Mapa Mental sobre Marketing, criado por Charlotte Webber em 15-05-2013.
Charlotte Webber
Mapa Mental por Charlotte Webber, atualizado more than 1 year ago
Charlotte Webber
Criado por Charlotte Webber mais de 11 anos atrás
34
0

Resumo de Recurso

Marketing
  1. Marketing- management process that identify, predicts and satisfies customers requirements profitably.
    1. gets attension
      1. Remember product
        1. Creates desire
          1. Get people to buy the product
            1. Profit
              1. Increase demand
              2. Business to Consumer- Business sell straight to consumer
                1. Business to Business- Business sells to other businesses
                  1. Niche Market
                    1. Advantages
                      1. Higher price per unit
                        1. marketing to a smaller group of people
                        2. Disadvantages
                          1. low sales
                            1. High risk
                              1. Not going to everyone
                              2. Niche Market- marketing products to a small market segment
                              3. Mass Marketing
                                1. Advantages
                                  1. higher sales
                                    1. Low risk of sale reduction
                                    2. Disadvantage
                                      1. sell more units to gain a profit
                                        1. cost more to advertise to a wider audience
                                        2. Targets every market audience

                                        Semelhante

                                        3.1 Keywords - Marketing
                                        Mr_Lambert_Hungerhil
                                        Digital Marketing Strategy - The Essentials
                                        Micheal Heffernan
                                        Design Tips for Non-Designers
                                        Micheal Heffernan
                                        What is Marketing?
                                        Stephanie Natasha
                                        Marketing and Distributing
                                        Shannon Clarke
                                        Business Studies: Marketing
                                        Harriet Glover
                                        Calculating Content Marketing Strategy ROI
                                        Rebecca Tarpey
                                        Sensory Marketing
                                        Paisley Williams
                                        Unit 3.1: Marketing
                                        nk_
                                        Chief Marketing Officer (CMO)
                                        takhmina1995
                                        Market & Technology Dynamics
                                        Tris Stindt