9945437
Descrição
Mapa Mental por Isabella Campillo, atualizado more than 1 year ago
|
Criado por Isabella Campillo
quase 7 anos atrás
|
|
INTERCULTURAL BUSINESS COMUNICATIO
- HOFSTEDE THEORY
- GEERT HOFSTEDE defines culture as
“the collective programming of the
mind distinguishing the members of
one group or category of people from
others”
- He stablished dimensions of national culture
- individualism
- A preference for a
loosely-knit social
framework in which
individuals are
expected to take care
of only themselves
and their immediate
families.
- A preference for a
loosely-knit social
framework in which
individuals are
expected to take care
of only themselves
and their immediate
families.
- Masculinity
- represents a
preference in society
for achievement,
heroism,
assertiveness and
material rewards for
success.
- represents a
preference in society
for achievement,
heroism,
assertiveness and
material rewards for
success.
- uncertainty avoidance
- expresses the
degree to which
the members of
a society feel
uncomfortable
with
uncertainty and
ambiguity.
- expresses the
degree to which
the members of
a society feel
uncomfortable
with
uncertainty and
ambiguity.
- Long term orientation
- Every society has to
maintain some links
with its own past while
dealing with the
challenges of the
present and the future.
- Every society has to
maintain some links
with its own past while
dealing with the
challenges of the
present and the future.
- Indulgence
- stands for a society
that allows relatively
free gratification of
basic and natural
human drives related
to enjoying life and
having fun.
- stands for a society
that allows relatively
free gratification of
basic and natural
human drives related
to enjoying life and
having fun.
- Power distance
- expresses the
degree to which
the less powerful
members of a
society accept and
expect that power
is distributed
unequally.
- expresses the
degree to which
the less powerful
members of a
society accept and
expect that power
is distributed
unequally.
- individualism
- He stablished dimensions of national culture
- GEERT HOFSTEDE defines culture as
“the collective programming of the
mind distinguishing the members of
one group or category of people from
others”
Quer criar seus próprios Mapas Mentais gratuitos com a GoConqr? Saiba mais.