98 - When People are Uncertain, They Let Others Decide What to Do

98 - When People are Uncertain...

People let others make decisions when they're uncertain. When people are uncertain, they rely on others opinions and behaviors to draw conclusions and act.  You can influence people's decisions if you use testimonials, ratings, and reviews.  The more information that an uncertain person has, the more influential the information will be.

Here is a video of about the Bystander Effect, a phenomena that is a great example of people not making decisions because they believe someone else will.