14045587
Descrição
Quiz por Lorisse Bazley, atualizado more than 1 year ago
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Criado por Lorisse Bazley
mais de 6 anos atrás
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Questão 1
Questão
A cost management system that provides a structured way of thinking about the relationship between activities and the resources they consume is known as:
Responda
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activity-based costing
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volume-based costing
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product-based costing
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yield-based costing
Questão 2
Questão
Services often invite performance and pricing abuses for which of the following reasons?
Responda
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Customers may not be present when the work is being performed.
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Customers may not have the technical skills necessary to evaluate performance.
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Quality and benefits may be difficult to evaluate even after delivery
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Customers may not be able to assess the amount, if any, of work done.
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All of the above
Questão 3
Questão
In some cases, __________ demand might be more important than achieving maximum __________, as long as basic __________ requirements are met.
Responda
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maximising; profit; profit
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basic; profit; needs
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actualising; profit; profit
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maximising; exposure; profit
Questão 4
Questão
Which of the following is NOT a revenue or profit objective?
Responda
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Vary prices to maximise revenue from a fixed capacity
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Cover all costs, including overhead
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Cover costs of providing a particular service
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Maximise demand
Questão 5
Questão
A customer who perceives high levels of __________ risk worries about how comfortable and secure they will feel with a particular service provider.
Responda
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temporal
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performance
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psychological
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social
Questão 6
Questão
When price is set and used with the aim of maximising sales, cash flow and/or profits, we may say that the pricing objective is primarily:
Responda
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operations-oriented
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patronage-oriented
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revenue-oriented
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production-oriented
Questão 7
Questão
Which of the following does an effective pricing strategy do?
Responda
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Keeps prices below costs
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Makes service pricing difficult to understand
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Fulfils the promise of the value proposition
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Eliminates non-monetary costs
Questão 8
Questão
Marketing’s task in helping maximise ARGE involves all of the following except:
Responda
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providing the sales force with specific sales target on specific dates for each segment
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providing guidelines for what prices to charge each segment at specific points in time
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monitoring price over time
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forecasting the volumes of business that might be obtained from each segment at specific price levels
Questão 9
Questão
A customer who perceives high levels of _________ worries about when and how she will be able to find, evaluate and select a service provider.
Responda
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time and effort cost
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performance risk
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psychological risk
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financial cost
Questão 10
Questão
A service organisation may take into consideration all of the following costs when using the cost-based pricing, except:
Responda
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semi-variable costs
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marginal costs
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opportunity costs
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variable costs
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